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Starley Product Development Process

Starley exploit advanced material and technologies, are forward thinking and strive to continually improve. Starley aim to drive change through constant evolution and innovation to provide customers with the best products available at the best price.

Test Riding

Following rigorous laboratory testing in the UK all frames, components, wheels and bikes are rigorously road tested over an extended period in the UK by both Starley PRO riders and Starley amateur riders. Road tested in all conditions though all seasons every comment is fed back into the company and addressed by the Starley technical team, wheel builders, frame specifications, bike builds, component set ups all methodically improved until Starley are confident the product is worthy of the Starley name. Only at that point is the product marketed for sale ensuring customers can benefit from the Starley product development process and experience technical excellence.


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