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About Us and Our Philosophy

The philosophy at Starley is one focused solely on performance.

Every single detail of a Starley bike is measured against our continuing goal: to enhance performance.  This is reflected in everything we do.  Nothing is insignificant.  The way we choose our raw materials, our staff, the setup of our facilities, our software, tools, systems and maintenance.  Everything.  Every aspect of the development process is focused on performance, not only in terms of the rider's power transfer and speed, but in every deliverable.  From lightweight component choice to safety - every part must enable the bike to deliver the best possible ride for our customers.

Every Detail Has a Purpose

Our paint procedure makes the bike's finish more durable, the beautiful form of a Starley bike has a purpose.  Our bikes are tested during development and whilst a Starley is beautiful to the eye, the exterior design also serves a higher purpose, being the most streamlined design available that will accommodate the power transfer, comfort and performance requirements that customers demand of a Starley bike.

We like to think that a Starley bike is sculpted by aerodynamic efficiency.

Safety Is Paramount

When you build a bike as performance driven as a Starley, you must remain mindful of the safety of your customers. We take every measure possible to ensure that customers feel confident on their bikes whenever they ride.  A Starley is lightweight and balanced, making it both more agile and more predictable.

The bikes are designed with all the modern safety measures that one would expect.  We subject all Starley models to rigorous EN and road/mountain/track testing in the UK to ensure they meet or exceed world standards.

Hand Crafted

Everything from the careful lay up of pre-preg carbon fibre to the building of our wheels is meticulously hand crafted. Giving our customers the ability to influence the creative process during the specification of their bike, every bike eventually becomes a unique work of art built to the highest standards.

Only the finest materials are selected and hand-finished by skilled artisans.  Our highly trained staff scrutinise every detail to ensure that we continue to meet the most extreme quality standards, again keeping the Starley philosophy intact.

The Ultimate In Performance

The fruit of this philosophy, this painstaking attention to detail, is a flawless bike with high performance and only the absolute highest quality.  At Starley, we always strive for the best performance, the highest standards in the world.  By doing so, we deliver the utmost satisfaction to our customers.  We don't accept anything but the very best.  We strive for this because we know our customers expect only the best from a Starley.

This is our tradition and represents the values of both James and John Kemp Starley, a commitment that has made us the company we are today and will shape the way we are in the future.  The ultimate in performance - Speed of Light™

Together We Ride

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